Company Structure


Truly Irish has 85 Shareholders based all over Ireland. Some of their names can be seen on our new packaging.


Mike McAuliffe is CEO of Truly Irish Country Foods. He has been involved in the pig industry all his life. His father was a pig producer before him. It’s in his blood. His father, Jack, got into pigs in the 1970s because he simply couldn’t make money from the land he was farming in Knocknagoshel, Co Kerry.

In 1992, Jack died at the age of 59. Mike was then 27, “thrown in at the deep end” as he explains it. “It was sink or swim.” He chose to swim. Today Mike owns four separate pig farms where he produces more than 40,000 pigs each year. In addition, he runs a successful haulage business, McAuliffe Trucking, one of south west Ireland’s longest established haulage companies which provides a comprehensive haulage and food distribution service throughout Ireland, the UK, France, the Benelux countries and Germany. He is also managing director of 11 other companies.

He employs about 50 staff between his farms and the transport company. Mike’s “We simply refuse to compromise on quality for the sake of profit. The day we do that is the day that we walk away”.

Commercial Director

Joe O’Connor joined Truly Irish as Commercial Director on August 5th 2014. Joe has over 20 years experience in the retail industry and was previously Head of Sales at ADM Londis plc and also previously worked at BWG Foods Ltd and Mangan’s Wholesale.

He holds a Bachelor of Commerce degree from UCD, an MBA from University of Limerick and is a Fellow of the Association of Chartered Certified Accountants. Joe has a wealth of experience in retail sales, category management and strategic business development. Joe hopes to sustain and develop the ‘Truly Irish’ brand and bring further success to the Company.

Financial Controller

Sharon Reale has a degree in accounting and finance from Athlone IT and has 10+ years experience working in various book-keeping and accounting roles. She comes from a family business which she managed for 2 years and has a very hands on approach in the company.

Commercial Adminisrators

Saoirse Binley comes from a family run business and has a great deal of experience in customer service and communications. Saoirse has a B.Sc. in Equine Science and she is currently studying a M.Sc in Food Business Management and Technology in IT Tallaght. She hopes to grow the Truly Irish brand and enhance customer experience.

Anita Kazmierczak comes form Poland. She has lived in Ireland for over 10 years and has a background in retail. Anita assists with developing the European market and is fluent in 3 languages.

Sales Developers

Pat Byrne is the Sales Developer for the Munster / Connacht region. Pat previously managed large supermarkets before coming to truly Irish. He brings a wealth of experience to the role which he aids him in the development of business in the South and West of Ireland.

Photo to Be Uploaded: James O’Neill is the Sales Developer for the greater Dublin area. James has a background in sales and brand development and has worked with multinational companies in Ireland. He hope to use his experience and knowledge of the Dublin area to help grow the Truly Irish brand in the east.

Photo to Be Uploaded: John Lemass is the Sales Developer for the Leinster region. John has many years of experience as a Business and Account Development Manager in the FMCG sector. He hopes to use his extensive experience in the Grocery trade, Retail, Wholesale and Foodservice sectors to grow Truly Irish.